Hypebot points out some of the highlights from a free webinar from Hubspot. The fact that Hubspot is willing to offer free research-tested advice for increasing fan engagement is fantastic.
(From the Hypebot article's summary of the webinar)
•Retweets are at their highest between 2 and 5 pm and late in the week.
•Clickthroughs are more even throughout the week with lots of weekend activity. Saturdays and Sundays are actually better than Mondays and Thursdays.
•Clickthroughs also occur more evenly throughout the day than retweets though there are spikes at around 11 am and 5 pm.
•People who tweet a lot, peaking at 22 tweets a day, have more followers. That includes tweeting the same message in different forms multiple times.
•People who tweet no more than once an hour get higher clickthroughs.
•Pages that post every other day have the most likes! Zarella feels that it's much easier to overdo it on Facebook than on Twitter.
•While more stories are published during the week, more are shared on weekends so weekend posts are best for encouraging sharing.
•Morning posts are shared more than afternoon posts with posts around 1 am to 3 am doing the best.