Now this is a brilliant post from the BPS Research Blog.
Quick Version: We've all met that one person whose sole purpose in life is showing off their new car, job promotion, paternity test etc. Not only is it annoying, but it's counterproductive. Repulsing the people you're trying to convince to like your work is not a sustainable strategy.
The alternative of avoiding self-promotion is also not an option. Remember, the most visible reap the most rewards. Playing only to your fifteen cats and extensive porcelain doll collection won't have you selling out stadiums. (Might get some YouTube hits though.)
So what is it that makes one brag effective and the other off-putting?
For a brag to be effective, the person receiving the brag must have brought up the topic.
If someone asks you, "Hey, how's that friend peanut butter and banana sandwich?" and you reply, "Good, which reminds me about our album due out next Spring which will feature...." That's off-putting. They wanna know about that sammich.
If someone asks you, "Hey, how's your band doing?", you've got free reign to fire away with your best elevator pitch. They want to know about your band, so let em have it.
Now this is good stuff. But how do we take advantage of this?
Check out next week for the answer. I'm excited to share this with you.
By the way, if you've just started reading I'd love to talk with you! Leave me a comment, follow me, shoot me an angry email, whatever! Conversations make us smart.