Poor Uses of Social Media

Social media revolves around Permission Marketing.

As Seth Godin describes it;

Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. 

If you're not adding value to your fans' newsfeed/social media, don't be surprised when they unfollow you. 

Please, no more "what's your favorite sandwich?" posts. (Local / mid-level bands, I'm looking at you.)

These "question" posts don't accomplish or convey anything. You don't really care about any responses as long as you get likes or comments. This insincerity is passive-aggressive and manipulative.

Fans are allergic to insincerity.

Fans don't fall in love with your music because you ask them what type of bed sheets they think are the best. Fans want to know about your art and your stories. That's what connecting to fans is about. Loving a band is an identity decision. 

Likes and follows are only as valuable as the fans behind the numbers. Don't obsess over social media numbers simply because they're easy to quantify. Focus on doing what you do best, bringing art and value to your fans.

Please respect your fans' time and attention.

If you don't have anything worth reading to post, don't post.