Add another item to the growing list of why Zoe Keating is one of my favorite artists.
Hypebot discusses the numbers with her:
During a six-month period from October 2011 to February 2012, Zoe earned $84,386.86 before taxes.
Here's a breakdown of where that money came from:
....
A good chunk of Zoe’s support comes from her regular and super fans, who she feels remain loyal to her due to their interest in her story.
“They seem interested in my DIY-story,” Zoe told Hypebot. “Or the mechanics-of-how-I-make-music-with-a-cello-and-computer-story; or the classical-musician-gone-rogue-story; or the radiolab-Amanda Palmer-Imogen Heap-Rasputina-connection; or the I'm-a-geek-too-story, etc. The casual listeners might not know my story or anything about me.”
“Casual listeners won't [support], but they never did anyway,” Zoe added in her Google Doc. “I don't buy ALL the music I listen to either, I never did, so why should I expect every single listener to make a purchase? I think that a subset of my listeners pay for my music, and that is a-ok because... and this is the key... there are few middlemen between us.”
As an artist, you are kept afloat by the connection you have with your fans. Nourish them and they'll nourish you.
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