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7/25/12

The Presale Ticket Scam

Justin Herring dropped some knowledge over at Hypebot about how required ticket presales can be, and often are, a raw deal for bands. Personally, whenever we hear the words "presale tickets required" it's a good sign to pass on a show.

The simple math breakdown is my favorite part:
We’ve already established that the pre-sale tickets are $14 apiece, but the door price is $17 the night of said show. If you get a walk in that mentions they’re at the venue to see your band, you get $4 out of that $17 door charge. Which is obviously more than the $1 per ticket you sold, but remember, if you don’t sell all 40, you don’t get to play. And, since the venue is so thoughtful of your band, they tell you that you have to include a tally counter and keep track of every person who comes in and mentions your band name. (Wonder if the door guy is even told to ask?)...
...After all of that is said and done I pose these questions, why aren’t venues being told this practice is uncalled for, unfair, ridiculous, and a downright scam? Out of $560 you turn in you keep $40 dollars!? You put on a four band bill all selling 40 tickets that’s $2,240 the venue is collecting, minus the whopping $160 cut to all four bands the venue is collecting a total of $2,080 for every band's hard work. Not to mention the amount they make at the bar.
If four bands tossed in $100 each to rent a venue and each sold the same 40 tickets, each band would make $460.

Once again, the math for DIY look a whole lot better than established channels.

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